GTM Campaign Design Flow

1. Campaign Framework

0/5

Define campaign goal: long-term growth / short-term lead gen / brand positioning / event-driven / vertical-specific

Choose campaign type: outbound ABM, inbound content-led, event-based, partner support

Set campaign duration: one-off campaign, quarterly sprints, always-on campaign

Identify involved departments: Marketing, Sales (BDR, AE), Tech/Delivery, RevOps, C-level sponsor

Establish campaign status and timeline with key milestones

2. Genesis & Context

0/4

Identify campaign origin: market trend, client need, internal initiative, insights from previous campaigns

Conduct desk research & gather domain knowledge from previous projects, white papers, competitive analysis

Interview stakeholders: PMs, project leaders, and sales representatives

Document campaign rationale, business case, and success criteria

3. ICP & Market Potential

0/5

Define Ideal Customer Profile: industry, size, business model, technology, geography, team type

Calculate TAM (Total Addressable Market) - entire potential market

Define SAM (Serviceable Addressable Market) - market we serve (e.g., EU only, AWS only, fintech only)

Determine SOM (Serviceable Obtainable Market) - market actively reached in this campaign (e.g., list of 200 companies)

Create target company list as spreadsheet for campaign execution

4. Offer Creation

0/5

Choose between dedicated vs. general offer (e.g., "Team Extension for AI Startups" vs. "Platform modernization for legacy .NET fintechs")

Define offer variants: MVP sprint, audit, flagship product/service, retainer

Perform value calculation and pricing intelligence research

Create compelling offer packaging and positioning for target segments

Validate offer-market fit through customer interviews or testing

5. Resources (Collateral)

0/6

Create case studies showcasing client examples and success stories

Develop one-pagers and slide decks for sales presentations

Collect testimonials and customer success stories

Create FAQ and objection handling materials

Produce video content and demo materials

Design CTA assets and supporting graphics

6. Messaging & Value Props

0/4

Create Value Proposition Matrix: Problem → Solution → Value → Social Proof

Develop hooks, CTAs, and door openers (e.g., "Build MVP in 6 weeks", "Free performance audit")

Define tone of voice and language preferences (formal/casual, technical level)

Create messaging framework for consistent communication across all touchpoints

7. Channel Plan & Activities

0/7

Plan outbound activities: cold email, LinkedIn outreach, calling campaigns

Design inbound strategy: landing pages, content SEO, whitepapers

Set up paid campaigns: LinkedIn Ads, Google Ads, remarketing

Develop partnerships: integrations, vendor events (AWS, Datadog, etc.)

Plan events: conferences, meetups, webinars

Map content journey: awareness → consideration → decision stages

Create landing pages and lead capture forms

8. KPIs & Measurement

0/5

Define awareness metrics: impressions, CTR, time on page

Track engagement metrics: signups, demo requests, reply rates

Monitor conversion metrics: SQLs, deals created, revenue influenced

Set up reporting cadence: weekly reviews, dashboards in HubSpot/Looker

Create comprehensive reporting format and stakeholder distribution

9. Operationalization

0/5

Set up automation: templates, snippets, sequences, lead routing, lead scoring

Configure HubSpot workflows: lead scoring, deal automation, notifications

Create dashboards, alerts, and monitoring systems

Develop sales playbooks and enablement materials

Train sales team and PMs on campaign execution and messaging

🚀 GTM Campaign Design Flow

AI Prompt