🏀 Automated GTM Plays Checklist

Modern automation strategies that go beyond spray-and-pray

0 of 25 plays implemented (0%)
Signal-Based Plays
0/8
Warm outbound campaign targeting recent (de-anonymized) website visitors
Competitor displacement campaign with tech stack signals
Customers' competitor outbound campaign referencing relevant industry use cases
'Look-alike' outbound campaign targeting similar companies to recent closed-won customers
'Look-alike' LinkedIn ad campaign targeting the same companies & reinforcing outbound message
Outbound campaign targeting former bosses of recent job switchers
Outbound campaign targeting companies that have recently posted relevant jobs
Geo-specific outbound campaign referencing an upcoming/recent event
Warm Outbound Plays
0/6
Prospect re-engagement campaign with past prospects who've changed companies
Prospect re-engagement campaign with closed-lost deals from 9 months ago
Champion outreach campaign with past champions who've changed companies
ICP-fit warm intro campaign with the prior companies of existing champions
ICP-fit warm intro campaign with mutual investors
'Alumni' outbound campaign with the prior employees of new flagship customers
Personalization Plays
0/3
Prospect research brief ahead of 1st call pulling in recent events and/or competitive intel
Account-specific landing pages with personalized copy
Outbound campaign including "1:1 video" (automated) made specifically for that prospect
Social Plays
0/2
LinkedIn connection request campaign referencing past posts
Influencer/creator list build based on LinkedIn activity of existing users
Product-Led Plays
0/4
Product-led outbound campaign targeting exec buyer when multiple accounts from same domain (roll-up play)
Product-led sales campaign reaching out to non-users within account that has existing users
Product-led sales campaign targeting Admins when free account reaches 'aha moment' in product
Product-led sales campaign targeting Admins when free account visits high-intent pages
Expansion Plays
0/2
Expansion campaign leveraging usage data indicating account is approaching limits
Expansion campaign offering product assistance when account begins free trial of upsell package
0 Implemented
25 Remaining
0% Progress