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📊 PMM Cross-functional Metrics Checklist
Essential metrics every Product Marketing Manager needs to master with AI-powered insights
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Product Metrics
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CHURN RATE
Percentage of customers who stop using the product over a period
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RETENTION RATE
Percentage of users who continue using the product over time
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CUSTOMER EFFORT SCORE
Measure of how much effort customers put into interactions with your company
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USAGE DEPTH
Frequency with which users engage with specific features
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MONTHLY ACTIVE USERS
Number of unique users engaging with the product monthly
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ACTIVATION RATE
Percentage of new users who reach the product's "aha" moment
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TRIAL TO PAID CONVERSION
Percentage of users that upgrade to paid from a trial
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TIME TO VALUE
Average time users take to get to the "aha" moment
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FEATURE ADOPTION
Percentage of users who use a new feature
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Sales Metrics
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REVENUE ATTAINMENT
Percentage of sales target achieved in a given period
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ASSET USAGE
Percentage of deals where PMM collateral is utilized by sales
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WIN RATES
Percentage of closed deals won compared to total opportunities
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SALES QUALIFIED LEADS
Count of vetted leads deemed ready for the next stage in the sales process
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DEAL VELOCITY
Speed at which deals move through the sales pipeline
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PIPELINE VALUE
Total potential revenue of all deals in the sales pipeline
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AVERAGE DEAL SIZE
Average monetary value of closed deals
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Executive Metrics
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SALES PIPELINE GROWTH
Rate at which the value of potential deals in the sales pipeline is increasing
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AVERAGE REVENUE PER USER
Average revenue generated by each user
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COST OF ACQUISITION
Total expense incurred in acquiring a new client
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CUSTOMER LIFETIME VALUE
Predicted total revenue a customer will generate over time
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MONTHLY RECURRING REVENUE
Predictable revenue generated monthly from recurring customers
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NET REVENUE RETENTION
Measure of revenue retained from existing customers, including expansions and churn
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NET PROFIT MARGIN
Percentage of revenue that turns into profit after all expenses
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Marketing Metrics
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WEBSITE TRAFFIC
Views on product pages in a specific timeframe
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COST PER LEAD
Average cost of generating a new lead
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COST PER ACQUISITION
Average cost of acquiring a new customer through marketing efforts
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RETURN ON AD SPEND
Revenue generated for every dollar spent on advertising
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MARKETING QUALIFIED LEADS
Number of leads that fit the target customer profile
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CONVERSION RATE
Percentage of website visitors or ad viewers who take a desired action
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BRAND AWARENESS
Percentage of target audience familiar with the brand
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