🍽️ Restaurant GTM Checklist

Complete Go‑to‑Market roadmap for launching & growing a restaurant

0 of 63 tasks completed (0%)
Concept & Strategic Alignment
0/6
Define restaurant concept, mission, and vision.
Validate concept–market fit through preliminary research.
Craft a clear Unique Selling Proposition (USP).
Align GTM goals with financial objectives (revenue, profit, growth).
Identify cross‑functional synergies (FOH, BOH, marketing).
Establish differentiation versus local competition.
Market & Competitive Analysis
0/6
Analyze local demographics & psychographics.
Map direct & indirect competitors (strengths/weaknesses).
Perform SWOT & PESTEL for chosen location.
Estimate TAM, SAM, SOM for dine‑in, delivery & catering.
Track industry trends: personalization, sustainability, digital.
Forecast demand by day‑part & season with analytics.
Customer Targeting & Personas
0/5
Define Ideal Guest Profiles & dining occasions.
Build buyer personas with preferences & spend patterns.
Segment guests (dine‑in, delivery, catering, events).
Identify triggers (birthdays, weather) for targeted promos.
Develop "Dream 100" local corporate/community accounts.
Menu & Experience Positioning
0/5
Engineer menu for profitability & brand alignment.
Align dishes with guest pain points (health, speed, novelty).
Design ambiance & service rituals supporting story.
Validate product‑market fit via tastings / soft opening.
Integrate sustainable & ethical sourcing where relevant.
Pricing & Revenue Model
0/4
Choose pricing strategy (value‑based, premium, dynamic).
Model contribution margins & break‑even sales.
Define upsell / cross‑sell tactics (add‑ons, pairings).
Plan dynamic pricing tests for delivery & off‑peak.
Location & Channel Strategy
0/5
Evaluate site factors: visibility, footfall, parking.
Optimize digital storefronts (website, Google, socials).
Select delivery platforms & negotiate commissions.
Plan catering & events channel offering.
Implement reservation & waitlist technology.
Pre‑Launch (Building Anticipation)
0/6
Secure permits, funding, suppliers & staffing.
Develop brand identity & "coming soon" landing page.
Launch teaser social media & PR campaign.
Build email/SMS list of early subscribers.
Host friends & family soft opening for feedback.
Audit readiness across kitchen, service & tech.
Launch Day (Make a Splash)
0/4
Execute grand opening event & promotions.
Coordinate marketing blitz across all channels.
Ensure operational capacity to handle peak traffic.
Capture guest feedback & online reviews actively.
Post‑Launch & Loyalty
0/5
Implement loyalty program & track redemption.
Launch regular email/SMS campaigns with tailored offers.
Monitor guest satisfaction (NPS & online ratings).
Analyze sales & margin data for menu tweaks.
Plan community events to sustain buzz.
RevOps & Analytics
0/4
Integrate POS, CRM, delivery & inventory data.
Build unified dashboards for revenue & cost KPIs.
Hold cross‑functional RevOps cadence meetings.
Use CLV & cohort analysis to guide marketing spend.
Technology Stack
0/4
Select & configure modern POS system.
Implement CRM / guest experience platform.
Set up marketing automation & loyalty tech.
Ensure data integration & BI reporting.
Staff & Training
0/3
Hire FOH & BOH aligned with brand culture.
Train staff on service standards & upselling.
Create feedback loop for continuous improvement.
Risk & Compliance
0/3
Ensure health & safety compliance & permits.
Develop contingency plan for supply disruptions.
Secure cybersecurity & data privacy compliance.
Continuous Improvement
0/3
Schedule quarterly GTM & performance reviews.
A/B test new menu items & campaigns regularly.
Collect & act on guest feedback loops.
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