GTM Collateral Wizard

Build a focused, feasible content plan that sales can use tomorrow and marketing can build next sprint.

  • 1
    Motion & Objective
  • 2
    Segments & ICPs
  • 3
    Campaign Types
  • 4
    Funnel Mapping
  • 5
    Message & Proof
  • 6
    Constraints
  • 7
    Content List
Step 1 of 7 ⏱️ 15 minutes remaining

Motion & Objective

Anchor the wizard to the GTM play you're running and the business result you want.

Let users choose several; hybrids are common.
Product-Led
Sales-Led
Marketing-Led
Partner-Led
ABM / ABE
Ecosystem co-sell
Defaults drive later weighting in the content list.
Needed for freshness scoring on content pieces.

Segments & ICPs

Know who the assets must resonate with.

Segment = industry or firmographic pattern.
Map each to funnel stages in step 4.

Campaign Types

Nail the tactics you'll actually execute.

Feed channel & asset suggestions.

Inbound demand-gen

SEO, content marketing, organic social

Outbound prospecting

Cold email, LinkedIn, sales sequences

Nurture / lifecycle

Email campaigns, retargeting, drip sequences

Event-led

Webinars, conferences, trade shows

Partner-attach

Co-marketing, channel partners

Competitive take-away

Battle cards, comparison content

Determines format mix.
Email
Social
Paid media
Web
Field / events
Sales outreach

Funnel Mapping

Know which persona needs which message when.

Keeps later content list focused; empty cells won't spawn content suggestions.
Persona
Awareness
Consideration
Decision
Post-sale

Message & Proof

Capture raw ingredients for copy.

Be brutal; max 140 chars.
0/140 characters
Will feed battlecards, website copy, ads.
Influences long-form v. short-form mix.
Customer logos
Case studies
Benchmark data
Analyst reports
ROI model

Constraints & Resources

Keep output realistic.

For outsourcing vs internal.
Enter amount in USD
Needed for high-effort thought-leadership.
Number of subject matter experts available
Auto-passed into individual asset briefs.

Content Production List

Your comprehensive, prioritized content strategy ready for implementation.